The Psychology Behind Mobile Budget AdoptionIncentives and rewards such as price cuts, cashback and loyalty factors can be powerful motivators for mobile pocketbook adoption. Nonetheless, the exact aspects that drive mobile wallet adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, this research … Read More

The Psychology Behind Mobile Purse AdoptionIncentives and rewards such as discounts, cashback and commitment factors can be effective motivators for mobile wallet adoption. Nonetheless, the specific aspects that drive mobile budget adoption are still a mystery.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, this researc… Read More

The Psychology Behind Mobile Pocketbook AdoptionMotivations and rewards such as price cuts, cashback and loyalty factors can be effective motivators for mobile pocketbook adoption. Nevertheless, the exact elements that drive mobile pocketbook adoption are still an enigma.Using the stimulus-organism-response (S-O-R) theory as a theoretical basis, th… Read More